Why You Should Outsource Content Creation?
As a business, you must also thought that why you should outsource content creation? The answer is simple! If you want your marketing team to focus on marketing activities with consistent performance then outsourcing your content creation is a wise and effective way to reap the benefits without all the work. According to the CMI reports, almost 70% of brands from various industries use content creation services to make sure it’s professionally executed. Also, according to the 2020 report, it’s found that 84% of business-to-business (B2B) marketers are outsourcing their content creation.
The fact is the content created by professionals drives more web traffic, more leads, and more customers and creates a buzz. In this highly competitive world, your brand needs to deliver high-quality, relevant, error-free, and search engine optimized content and that too consistently.
The real problem is, your in-house team of content creators can’t simply produce and deliver the necessary result every time to achieve your targets. As it’s rightly said by Angela DeFranco of HubSpot –
“Content Creation is the hardest part of Inbound Marketing”
Still not convinced? Here are the 5 main reasons why you should outsource your content creation.
1) More time to work on Strategy:
The most important reason to outsource your content creation is your team will get more time to work on strategy and other marketing activities. Researching, Writing, Editing and Publishing great content is itself a full time job which needs to be done consistently if you want to see the results.
“Outsourcing Content Creation helps to create unique content & brings new powerful ideas to the table.”
Your marketing team will have limited number of hours a day and it’s difficult for them to concentrate on core marketing activities if they have to help your in-house content writing team every time. Furthermore, outsourced content creators are inclined to keep up to date with the latest trends and practices as they need to remain relevant in the industry.
Another major problem is that in-house content creation teams can quickly become costly, and for creating unique content every time you will need large content creation team which is a costly affair. An outsourced content writer comparatively is less expensive than hiring an in-house employee and you get multiple options on the table.
When your business decided to enter in new market or decided to do some experiments, outsourced content creators provide that advantage to be experimental in your marketing strategies. According to our recent research we find that outsourcing content creation boost the ROI of 80% of the organizations.
3) Content Workflow and Tracking:
Hive Platform which is India’s Largest Content Marketplace offers to organize & manage all your content projects real time with advanced workflow and tracking features. It helps businesses in Centralized Content Creation which leads to long-term cost savings.
This helps your readers with a good experience as well as quality content- delivering relevant, factual, engaging and well-written articles with SEO in mind. Also, it allows you to hire more content writers as per your requirement if you are willing to produce more content with flexible options.
4) Fast Turnaround Times:
Qualified content creation agencies follow strict deadlines so you know exactly when you’ll receive the content you ordered. So in other words, outsourcing saves time. Multitasking is another benefit of outsourcing your content creation.
What may take your in-house employee to complete, can be done more efficiently and with quality by outsourced content creators, saving your time and efforts. You can hire more writers depending on your content production needs, resulting in faster turnaround times.
5) Gain a Trusted Partner:
Choosing the correct outsourcing partner for your content creation needs can lead to a strong, dependable business relationship. For example, many of businesses rely on Hive Content for not only Content Writing but also for Graphic Design and Language Translation Services.
It help brands to manage content creation process which save time & enhance their team’s productivity. It will be able to help you make the most out of your content, and potentially assist in growing your business too.